Chef James Syhabout
“LGPR is a pleasure to work with. Professionalism, resources, and overall organization are in high rankings, as they yield results. She listens to our needs and is able to tailor the various concepts at my restaurants with ease.”
THE PROJECT
LGPR served as the agency of record for celebrity Chef James Syhabout for more than three years. Chef is renowned for having the only Michelin-starred restaurant in Oakland (Commis, two Michelin stars), bringing his authentic Laotian Thai cuisine to the Bay Area with Hawker Fare, and debuting a new cookbook in January 2018 under Anthony Bourdain’s publishing imprint
OBJECTIVE
As a Food & Wine “Best New Chef” alum with various James Beard Award nominations, our goal was to build awareness for Chef as a culinary leader and expert. Utilize his restaurants and new cookbook contract to drive coverage
STRATEGY
LGPR personally works with James on brand strategy, vetting all opportunities that come his way and is responsible for handling all media relations on behalf of him and his restaurants. This client relationship ensures that LGPR always has the ear of the top culinary media and is top among their go-to contacts
RESULTS
With LGPR as James’ FIRST EVER foray into formal PR campaigns, his national and local/regional press imprint has reached an all-time high over the past few years since initiating our work together
