The Fresh Fridge
“We were referred to LGPR as a direct result of its work with The Citizen and Grange. LGPR was able to get us so much more exposure than our previous agency in both local and national publications and became a vital part of the team! They pushed us to create new and attractive packages, ideas and events! I can highly recommend them!”
THE PROJECT
When retained by The Epiphany Hotel and Lure + Till Restaurant in Palo Alto they were seeking to improve upon their prior experiences with PR agencies and, most notably, drive consistent, impactful media coverage. LGPR sought creative initiatives to best convey key message points for the property
OBJECTIVE
Communicate the property’s commitment to providing healthy options to both leisure and business travelers, and the health-conscious tech community
STRATEGY
In brainstorming ways to “shake-up” the industry and provide a new solution to the stale, less-than-healthy options provided by a typical mini-bar after a long day of undesirable eating at airports and during road trips, LGPR single-handedly developed the Fresh Fridge concept, and worked with the hotel and restaurant to execute an operationally feasible and on-brand result
RESULTS
Media continue to “eat this up,” and the initiative generated a stream of coverage in targeted national outlets along with impactful Bay Area results
